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In the explanation Murat Kodaz, the owner of Nil Jewelry, made for habergold.com, "Nil Jewelry started to lay the foundation of 2014. We bought a store in Jewelry City. We enlarge our workshop and increase the capacity.” he said.
Our customer portfolio becomes wide. We spread out day by day. Thanks to Allah, our business is at ease and the more customers know us the more they trust. As they trust more, their wish for doing business with us increase.
Our other branch is in Thrace. We exist almost 80 percent of Thrace.. We haven't opened for the rest of Turkey, yet. Our aim is not to be opened all of Turkey, we are mainly in Marmara Region. As having very young customer portfolio, so the work load increase accordingly. The work load is insufficient in small area. Namely, it's both trouble for me and my customer and my employee. To widen this, we have to take some steps. For the first step, we bought a new place to reach faster and easier for customers. We will increase production capacity via this. On this opportunity, we will reach more people. We easefully get widen by means of free and easy production. If Allah permits, we will be active in our new store in 2014.
We give importance to inland market. Because, what we produce doesn't suit overseas market's fancy. Turkish people have already used our products. Turks exist in Europe but as the generation changes and developes, they look at the bracelets with different eyes. People think "what I will do with bracelets, I wear necklace.” Young people and the newly marrieds own lands on the purpose of investment. But as I said, in countryside, the bracelet is in a different situation.
From the beginning of 2014, if Allah permits, we widen our goal as manifacturing in bigger, wider and more decent places and producting more different models and reaching more customers. Namely, that's all just for now, but God knows what forthcoming economical situation will be.
