The Designer Who Transforms Urla’s Memory into Jewelry: Evren Şengüler
Tuncay Erdem is a strong brand with deep knowledge of the region’s cultural memory and years of experience. When I first shared the idea of the collection with him, he responded with the same excitement. This collaboration was not merely a business partnership; it became a shared production born from respect for the same land and a desire to preserve its heritage. That is why the process was so fluid, harmonious, and inspiring.