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Valencé Diamond, the luxury design brand where East meets West and tradition blends with modernity in the jewelry world, has announced a strategic step that will shape its management team and future. Onur Kurtay, an experienced figure in the industry, has joined Valencé Diamond as both CEO and Partner.
ISTANBUL – Combining traditional Ottoman craftsmanship with Europe's refined and modern aesthetic sense, the Luxury Jewelry brand Valencé Diamond enters its new era under strong leadership. Embodying the spirit and philosophy of the brand, Onur Kurtay has officially announced that he has joined Valencé Diamond as both CEO and Partner.
Defining his perspective on jewelry as "the elegance born at that fine point where East and West complement each other," Kurtay described the intersection of his path with Valencé Diamond as the embodiment of this vision within a brand.
"Jewelry is a Promise of Longevity"
Following his takeover, Onur Kurtay made key statements summarizing Valencé Diamond's stance in the sector and his primary motivation for taking this step:
"Beauty knows no geography. It exists in the mysterious depths of the East, as well as in the bold and purified lines of the West. My outlook on jewelry has always been this way; neither solely in the shadow of tradition nor under the cold light of modernity... Valencé Diamond is a brand that blends the deep-rooted heritage of Ottoman craftsmanship with Europe's refined aesthetic understanding, making one feel both the weight of history and the freedom of the era in every design. Jewelry, by its very nature, is a promise of longevity. Valencé Diamond has been meticulously keeping this promise for years."
The "Because You Are Precious" Philosophy Expands Globally
Under the leadership of Onur Kurtay, Valencé Diamond will pursue an aggressive and decisive growth strategy in global markets in the new era. Stating that they aim to amplify the brand's voice on the international stage while staying true to its deeply rooted values, Kurtay shared the new era's goals as follows:
Expansion into Global Markets: Bringing unique collections to new markets across different parts of the world.
Strong International Representation: Strengthening the brand's position and resonance within the global luxury jewelry arena.
Universal Message: Delivering the brand's core motto, the "Because You Are Precious" philosophy, to people all around the world.
"The Right Stone in the Right Hands"
Emphasizing that Valencé Diamond stands right at the center of a great transformation, Kurtay concluded his words by referencing a diamond's journey from its rough state to its most brilliant form:
"This journey is long and ambitious. But when you entrust the right stone to the right hands, only light remains."
An Experienced Name in Foreign Trade and Global Strategy: Who is Onur Kurtay?
Known for his activities in international trade, logistics, brand management, and non-governmental organizations, Onur Kurtay draws attention with his multi-faceted career and strategic moves aimed at increasing Turkey's export volume in global markets. Having recently assumed the role of CEO and Partner at the luxury jewelry brand Valencé Diamond, Kurtay conducts global-scale operations in foreign trade and global supply chain management.
Born in Bursa in 1985, Onur Kurtay stands out as an active figure in the economic world with his entrepreneurial identity, international diplomacy, and trade vision. He completed his education in Ukraine, studying Russian Language and Literature along with foreign trade at Kyiv National Linguistics University and Kiev European University. Kurtay began taking steps into the business world during his university years.
During his time in Ukraine, Kurtay carried out joint cultural development projects with student unions, business associations, and the Turkish Consulate. He took active roles in welcoming diplomatic delegations at various international fairs and organizations.
A New Vision in Logistics and Strategic Supply Chain
Stepping into the professional business world through the logistics sector, Onur Kurtay held critical positions such as Marketing Manager at Akar Logistics. Known for his unconventional approaches that break traditional molds in logistics and global supply chain management, Kurtay criticizes the classical vision that focuses solely on cost and speed. Instead, he advocates that the supply chain should be structured as a strategic "nervous system" for corporations.
Kurtay transfers these views to the business world through international marketing and strategic management consultancy via CORM Group, which he founded. He also writes columns for sectoral and international media outlets such as Haber Gold and Dunya Times, and serves as a commentator on economy programs.
International Trade Bridges and NGO Leadership
Throughout his career, Onur Kurtay has assumed high-level responsibilities in non-governmental organizations (NGOs) and international chambers. Some of the key positions he has held include:
World Export And Health Organization Forum: He serves as the President of Turkey for this organization, which conducts operations based in the UK and Turkey. In this context, he expands the global stakeholder network of companies looking to grow their goods and services export volume.
Netherlands-Turkey Chamber of Commerce: He served as the Vice President, playing an active role in strengthening the commercial corridor between the two countries.
Ukraine-Turkey Commercial Cooperation Association: He served as the Chairman of the Board, developing projects to increase the trade volume between Bursa and Ukraine. He organized joint activities with the Ukrainian Industrialists and Businessmen Association (TUID) and the Uludağ Exporters' Association (UIB).
International Confection of Agriculture and Food: He served as the Regional President for Eastern Europe.
Local Government Participation: In his youth, he made his first entry into civil society by serving as the President of the Gemlik City Council Youth Assembly.
Achievements and Current Operations
Leading sectoral events and supporting academic studies in the fields of export, service export, and health tourism, Onur Kurtay was honored with the "Management and Entrepreneurship" award at the European Success Awards in 2017.
Possessing deep expertise in market research, international marketing, foreign trade, and branding, Kurtay currently continues his leadership in global trade organizations while providing strategic management consultancy and executive leadership in the luxury consumer goods sector.
